Gmtplus | A company specialising in behavioural economics
Gmtplus is a wonderful company and they helped us solve our pricing problems with some behavioural economics wisdom. We were never quite sure how to price our products, as some would view certain packages as too expensive, or too cheap, but truly: it is all relative. Who knows what a photography shoot should really cost? Only those who can compare prices among photographers, and even then, it’s just a subjective number from the start.
Take a look at our pricing page to see how it looks now. It also has some nifty graphics to help you imagine your home or property, too. After reading Dan Ariely’s book named Predictably Irrational, I knew that I had to make changes based on his researched wisdom and expertise. But again, thanks to GMT+ for their help and guidance.
Take a look at what they do over here: https://gmtplus.co.za